{"id":932,"date":"2019-11-10T19:46:25","date_gmt":"2019-11-10T19:46:25","guid":{"rendered":"https:\/\/constantinlaurent.com\/?post_type=portfolio&#038;p=932"},"modified":"2020-02-16T21:09:23","modified_gmt":"2020-02-16T21:09:23","slug":"sea","status":"publish","type":"portfolio","link":"https:\/\/constantinlaurent.com\/?portfolio=sea","title":{"rendered":"Cas d&#8217;\u00e9tude SEA"},"content":{"rendered":"[vc_row][vc_column]\t<div id=\"thb-image-69e0e7c03d4b1\" class=\"caption-style1 animation bottom-to-top center full  thb_image_link wp-caption\">\n\t\t\t<a class=\"mfp-image\" href=\"https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-003.jpg\" target=\"\" title=\"Use Case - SANS LM -page-003\" data-thb-group=\"\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img decoding=\"async\" width=\"1500\" height=\"844\" src=\"https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-003.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 1500px) 100vw, 1500px\" data-src=\"https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-003.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-003.jpg 1500w, https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-003-768x432.jpg 768w, https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-003-1024x576.jpg 1024w, https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-003-600x338.jpg 600w\" \/>\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=&#8221;2px&#8221;]\t<div id=\"thb-image-69e0e7c03d739\" class=\"caption-style1 animation bottom-to-top center full  thb_image_link wp-caption\">\n\t\t\t<a class=\"mfp-image\" href=\"https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-004.jpg\" target=\"\" title=\"Use Case - 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SANS LM -page-016\" data-thb-group=\"\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img decoding=\"async\" width=\"1500\" height=\"844\" src=\"https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-016.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 1500px) 100vw, 1500px\" data-src=\"https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-016.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-016.jpg 1500w, https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-016-768x432.jpg 768w, https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-016-1024x576.jpg 1024w, https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/Use-Case-SANS-LM-page-016-600x338.jpg 600w\" \/>\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>CAS GAGNANT DU GRAND PRIX DU SEARCH 2019, Prix Or de la Cat\u00e9gorie &#8220;Campagne de liens produits&#8221;.<br \/>\nPlus d&#8217;informations sur : https:\/\/www.grandprixdusearch.com\/<\/p>\n<p>Dans ce cas d&#8217;\u00e9tude, je vous pr\u00e9sente une strat\u00e9gie SEA pour les retailers. D&#8217;une part la gestion Shopping sur du Smart Shopping avec des r\u00e9sultats int\u00e9ressants tant en visibilit\u00e9 qu&#8217;en rentabilit\u00e9. D&#8217;autre part l&#8217;automatisation de la partie Search avec la technologie des mod\u00e8les d&#8217;inventaire. Les r\u00e9sultats :<br \/>\nC\u00f4t\u00e9 Client : +139% d&#8217;impressions, +64% de taux de conversion, +55% de ROAS<br \/>\nC\u00f4t\u00e9 Agence : 8h\/ semaine de temps humain \u00e9conomis\u00e9 en r\u00e9daction, v\u00e9rification et optimisation d&#8217;annonces.<\/p>\n","protected":false},"author":1,"featured_media":949,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-932","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cas d&#039;\u00e9tude SEA | Constantin Laurent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/constantinlaurent.com\/?portfolio=sea\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d&#039;\u00e9tude SEA | Constantin Laurent\" \/>\n<meta property=\"og:description\" content=\"CAS GAGNANT DU GRAND PRIX DU SEARCH 2019, Prix Or de la Cat\u00e9gorie &quot;Campagne de liens produits&quot;. Plus d&#039;informations sur : https:\/\/www.grandprixdusearch.com\/  Dans ce cas d&#039;\u00e9tude, je vous pr\u00e9sente une strat\u00e9gie SEA pour les retailers. D&#039;une part la gestion Shopping sur du Smart Shopping avec des r\u00e9sultats int\u00e9ressants tant en visibilit\u00e9 qu&#039;en rentabilit\u00e9. D&#039;autre part l&#039;automatisation de la partie Search avec la technologie des mod\u00e8les d&#039;inventaire. Les r\u00e9sultats :  C\u00f4t\u00e9 Client : +139% d&#039;impressions, +64% de taux de conversion, +55% de ROAS C\u00f4t\u00e9 Agence : 8h\/ semaine de temps humain \u00e9conomis\u00e9 en r\u00e9daction, v\u00e9rification et optimisation d&#039;annonces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/constantinlaurent.com\/?portfolio=sea\" \/>\n<meta property=\"og:site_name\" content=\"Constantin Laurent\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-16T21:09:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/phone-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"621\" \/>\n\t<meta property=\"og:image:height\" content=\"489\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ConstantinLRT\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/constantinlaurent.com\/?portfolio=sea\",\"url\":\"https:\/\/constantinlaurent.com\/?portfolio=sea\",\"name\":\"Cas d'\u00e9tude SEA | Constantin Laurent\",\"isPartOf\":{\"@id\":\"https:\/\/constantinlaurent.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/constantinlaurent.com\/?portfolio=sea#primaryimage\"},\"image\":{\"@id\":\"https:\/\/constantinlaurent.com\/?portfolio=sea#primaryimage\"},\"thumbnailUrl\":\"https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/phone-1.jpg\",\"datePublished\":\"2019-11-10T19:46:25+00:00\",\"dateModified\":\"2020-02-16T21:09:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/constantinlaurent.com\/?portfolio=sea#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/constantinlaurent.com\/?portfolio=sea\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/constantinlaurent.com\/?portfolio=sea#primaryimage\",\"url\":\"https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/phone-1.jpg\",\"contentUrl\":\"https:\/\/constantinlaurent.com\/wp-content\/uploads\/2019\/11\/phone-1.jpg\",\"width\":621,\"height\":489},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/constantinlaurent.com\/?portfolio=sea#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/constantinlaurent.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cas d&#8217;\u00e9tude SEA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/constantinlaurent.com\/#website\",\"url\":\"https:\/\/constantinlaurent.com\/\",\"name\":\"Constantin Laurent\",\"description\":\"Resume - CV\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/constantinlaurent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cas d'\u00e9tude SEA | Constantin Laurent","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/constantinlaurent.com\/?portfolio=sea","og_locale":"en_US","og_type":"article","og_title":"Cas d'\u00e9tude SEA | Constantin Laurent","og_description":"CAS GAGNANT DU GRAND PRIX DU SEARCH 2019, Prix Or de la Cat\u00e9gorie \"Campagne de liens produits\". 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